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SapientNitro appoints VP of strategy for Asia Pacific
Sushobhan Mukherjee, SapientNitro In order to expand the company’s strategic capabilities across Asia Pacific, SapientNitro, the marketing communication and technology company, has strengthened its top...
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“Increasingly now we find ourselves talking to CMOs rather than CIOs”
Subhradeep Guha, SapientNitro SapientNitro, part of Sapient, is an integrated marketing and technology services firm. Subhradeep Guha, VP & India marketing services lead, SapientNitro India talks...
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Great in-store digital experience makes a good retailer
Most top grade retailers today understand the need for consumer engagement via digital medium. They are also spending some amount of money in making their brand digitally available to the consumers....
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SapientNitro helps clients engage consumers with EngagedNowSM
To help brand marketers and businesses to create immersive and multichannel customer experience, SapientNitro has launched Sapient EngagedNowSM. It is a cloud-based platform offering that gives...
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SapientNitro acquires Second Story to create immersive experience
SapientNitro, the marketing communication and technology company, has acquired Second Story, an interactive studio for creating immersive experiences that fuse digital interactivity with physical...
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SapientNitro strengthens top team to focus on APAC market
SapientNitro, the digital marketing technology and solution provider is bolstering its focus on the key markets in Asia Pacific region by making some key executive appointments. The company has...
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SapientNitro appoints new creative director for APAC
Andy Greenaway, Executive Creative Director, APAC, SapientNitro To handle the company’s increasing creative business in the APAC regon, digital marketing and communication solution provider...
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Future of TV
Lucy Devassy, David Hewitt, SapientNitro David Hewitt, VP, Mobile and Multi-Channel Experiences, and Lucy Devassy, senior manager, Global Shared Services, of SapientNitro write about how the in-home TV...
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Adobe and SapientNitro expand global partnership
Adobe Systems and SapientNitro have expanded their global partnership, including integration of the Sapient EngagedNowSM platform with Adobe Marketing Cloud. The marketers can now get the benefit of...
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Citibank’s treat to Facebook fans, the OMG Sale
Late last year Citibank decided to give the Indian e-commerce segment a little boost, and show how it is one of the best digitally savvy banks in the country. So it developed a single day campaign...
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